‘Trojan Nation has been unleashed,’ Coliseum exec says

Coli­seum ex­ec­ut­ive John Sand­brook and USC worked to­geth­er to urge USC alumni to post en­dorse­ment mes­sages on the Coli­seum’s web­site, ac­cord­ing to re­cords. The tac­tic gen­er­ated more than 2,800 pos­it­ive re­sponses, which Sand­brook cited in a re­port to the com­mis­sion as evid­ence in sup­port for the lease.